ActionGoogle AdsUpdated September 2026

How do I add a user to a Google Ads customer list?

Short answer: You can add user to customer list in Google Ads by hand from its own interface, but it won’t repeat itself. On TinyCommand, add the Google Ads Add User to Customer List action to a workflow, map its 5 inputs from any upstream app, and it runs automatically every time the trigger fires. No code, and a free tier to start.

Add User to Customer List in Google Ads — start free All 9 Google Ads actions

Add User to Customer List in Google Ads — start free

Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

Field	Type	Required	Description
Customer ID customer_id	string	Required	Google Ads customer ID (no dashes)
User List ID user_list_id	string	Required	ID of the customer match user list
Hashed Email hashed_email	string	Optional	SHA-256 hashed, lowercase email
Hashed Phone hashed_phone	string	Optional	SHA-256 hashed phone in E.164 format
Manager Account ID login_customer_id	string	Optional	MCC manager account ID (optional)

Sample request

{
  "customer_id": "{{trigger.customer_id}}",
  "user_list_id": "{{trigger.user_list_id}}",
  "hashed_email": "{{trigger.hashed_email}}",
  "hashed_phone": "{{trigger.hashed_phone}}",
  "login_customer_id": "{{trigger.login_customer_id}}"
}

Returns

{
  "resourceName": "customers/1234567890/offlineUserDataJobs/444"
}

Use these fields in downstream nodes for routing, logging, or error handling.

Triggered by

Apps that pair well as the trigger for Add User to Customer List.

Any of these apps can fire this action as part of a workflow.

Google Sheets → Google Ads

2 Google Sheets triggers

HubSpot → Google Ads

18 HubSpot triggers

FAQ

Questions about Add User to Customer List.

What does the Add User to Customer List action do in Google Ads?

Adds an email (hashed for matching) to a Customer Match list — Google Ads uses these for retargeting, lookalike audiences, and exclusions. For "high-LTV customers → add to lookalike-seed list" or "churned customers → exclude from acquisition campaigns" workflows.

What inputs does Add User to Customer List require?

Required: Customer ID, User List ID. Every input accepts a static value or a variable from any upstream node in your workflow.

Can I use dynamic inputs from earlier workflow nodes?

Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.

What happens if Google Ads returns an error?

The run history shows the failed step with its input and the error message Google Ads returned, so you can fix the input and run the workflow again. Automatic retries are built into HTTP steps only, where you can also set your own retry count and delay.

Does Add User to Customer List support batch operations?

Run Add User to Customer List inside a loop to process each item in an array. TinyCommand does not throttle calls for you, so for large arrays add a Delay step if you need to stay within Google Ads's rate limits.

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