GActionGoogle AdsUpdated May 2026

How do I configure a Google Ads conversion action?

Short answer: Drop the "Google Ads → Add Google Ads Conversion" action anywhere in your workflow, map the inputs from upstream nodes, and publish.

Use this action All 9 Google Ads actions

Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

Field	Type	Required	Description
Customer ID customer_id	string	Required	Google Ads customer ID (no dashes)
Name name	string	Required	Conversion action name
Category category	select	Optional	Conversion category
Default Value value	number	Optional	Default conversion value
Manager Account ID login_customer_id	string	Optional	MCC manager account ID (optional)

Sample request

{
  "customer_id": "{{trigger.customer_id}}",
  "name": "e.g. Purchase",
  "category": "{{trigger.category}}",
  "value": "{{trigger.value}}",
  "login_customer_id": "{{trigger.login_customer_id}}"
}

Returns

{
  "results": [
    {
      "resourceName": "customers/1234567890/conversionActions/333"
    }
  ]
}

Use these fields in downstream nodes for routing, logging, or error handling.

Triggered by

Apps that pair well as the trigger for Add Google Ads Conversion.

Any of these apps can fire this action as part of a workflow.

Google Sheets → Google Ads

2 Google Sheets triggers

HubSpot → Google Ads

18 HubSpot triggers

FAQ

Questions about Add Google Ads Conversion.

What does the Add Google Ads Conversion action do in Google Ads?

Creates a new conversion action definition in Google Ads. Useful for programmatic conversion setup across many ad accounts (agencies managing client accounts) rather than one-by-one in the UI.

What inputs does Add Google Ads Conversion require?

Required: Customer ID, Name. Every input accepts a static value or a variable from any upstream node in your workflow.

Can I use dynamic inputs from earlier workflow nodes?

Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.

What happens if Google Ads returns an error?

The workflow pauses on the failed node, the error message is captured in the run log, and you can retry the run with one click. Auto-retry policies are configurable per workflow with exponential backoff up to 5 attempts.

Does Add Google Ads Conversion support batch operations?

Yes. Run Add Google Ads Conversion inside a Loop node to process arrays. Tiny Command handles Google Ads's rate limits automatically so you don't have to throttle manually.

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