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ActionActiveCampaignUpdated June 2026

How do I push a custom event into ActiveCampaign?

Short answer: You can track event in ActiveCampaign by hand from its own interface, but it won’t repeat itself. On TinyCommand, add the ActiveCampaign Track Event action to a workflow, map its 3 inputs from any upstream app, and it runs automatically every time the trigger fires. No code, and a free tier to start.

Track Event in ActiveCampaign — start free All 11 ActiveCampaign actions
Track Event in ActiveCampaign — start free
Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

FieldTypeRequiredDescription
Contact Email
email
stringRequiredContact Email. e.g. "user@example.com"
Event Name
event
stringRequiredEvent Name. Example: purchase_completed
Event Data
eventdata
stringOptionalAdditional data for the event
Sample request
{
  "email": "user@example.com",
  "event": "e.g. purchase_completed",
  "eventdata": "e.g. product=Pro Plan"
}
Returns
{
  "success": 1
}

Use these fields in downstream nodes for routing, logging, or error handling.

Triggered by

Apps that pair well as the trigger for Track Event.

Any of these apps can fire this action as part of a workflow.

Gmail → ActiveCampaign
1 Gmail triggers
Slack → ActiveCampaign
13 Slack triggers
Google Sheets → ActiveCampaign
2 Google Sheets triggers
HubSpot → ActiveCampaign
18 HubSpot triggers
FAQ

Questions about Track Event.

What does the Track Event action do in ActiveCampaign?
Pushes a custom behavioural event into ActiveCampaign's event store, where automation triggers can react to it. Requires Event Tracking to be enabled in the AC account. Useful for "user did X in our product → start the X-completed nurture flow" patterns where the event happens outside AC's native form/email tracking.
What inputs does Track Event require?
Required: Contact Email, Event Name. Every input accepts a static value or a variable from any upstream node in your workflow.
Can I use dynamic inputs from earlier workflow nodes?
Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.
What happens if ActiveCampaign returns an error?
The workflow pauses on the failed node, the error message is captured in the run log, and you can retry the run with one click. Auto-retry policies are configurable per workflow with exponential backoff up to 5 attempts.
Does Track Event support batch operations?
Yes. Run Track Event inside a Loop node to process arrays. TinyCommand handles ActiveCampaign's rate limits automatically so you don't have to throttle manually.
More actions

Other ActiveCampaign actions.

Action
Add Contact to List
Subscribes an existing contact to a specific list. If the contact isn't in the system, this fails — use Create Contact first or the upsert pattern. List membership drives campaign targeting in ActiveCampaign, so this is how cross-app workflows hand off leads into AC's nurture flows.
Action
Add Tag to Contact
Applies a tag to a contact — auto-creates the tag if it doesn't exist yet, which makes it forgiving for workflow setup but easy to fragment your tag taxonomy. Maintain a canonical tag list (in a Notion doc or workflow constant) to avoid "Customer", "customer", "Customers" all coexisting.
Action
Create Contact
Creates a new contact with email, name, phone, and any configured custom fields. ActiveCampaign treats email as the dedupe key — repeated creates with the same email update the existing record. For "auto-add new leads from upstream" workflows, this is the entry point.
Action
Delete Contact
Hard-deletes the contact and all associated history (campaign engagement, automation state, list memberships). Irreversible — for GDPR right-to-erasure workflows or compliance cleanups. For soft removal (suppress without erasing history), use Unsubscribe or remove from all lists instead.
Action
Get Contact
Returns the full contact record by ID — standard fields, custom fields, current tags, list memberships, and recent activity if requested. The standard lookup before Update Contact or for enrichment workflows that need a snapshot of AC state for downstream decisions.
Action
List Automations
Returns every automation in the connected ActiveCampaign account with name, status (active, paused, draft), and the contact count currently in each. Useful for "where are my leads right now" audit workflows and for resolving automation IDs at workflow-build time.
Track Event in ActiveCampaign — start free