Skip to content
Use case· 4 steps

How do I auto-categorize customer feedback by theme?

Pull this week's feedback from NPS, support tickets, and reviews. GPT clusters them into 5-10 themes with example quotes. Send the digest to the product team weekly.

How it works

Set up "GPT-categorize customer feedback" in 4 steps

  1. 1
    Schedule weekly
    Friday 4pm: aggregate the week's feedback signal.
  2. 2
    Fetch from sources
    Intercom conversations tagged feedback + Zendesk satisfaction comments + NPS responses.
  3. 3
    AI cluster themes
    OpenAI: 'cluster into 5-10 themes with frequency + 2 example quotes each.'
  4. 4
    Send digest
    Slack to #product + Notion page in feedback database.
FAQ

Common questions about this recipe

How is this better than reading manually?
At scale (100+ items/week), manual reading misses patterns. AI clustering is 10x faster and surfaces emerging themes earlier.