Use case· 4 steps
How do I auto-enrich leads with company size, industry, and tech stack?
When a new lead arrives in HubSpot or Salesforce, hit an enrichment API (Clearbit, Apollo, ZoomInfo) to fill in company size, industry, revenue, and tech stack. Reps see qualified leads with full context.
How it works
Set up "Enrich every new lead with company data" in 4 steps
- 1Trigger on leadHubSpot Contact Created or Salesforce Lead Created.
- 2Call enrichment APIClearbit/Apollo lookup by email or domain. Returns company size, industry, revenue, tech stack.
- 3AI scoreOpenAI ranks fit based on enriched profile + your ICP. Returns score 0-100.
- 4Update CRMWrite enriched fields + AI score back as custom properties.
FAQ
Common questions about this recipe
What if the lead is from a personal email (gmail.com)?
Skip company enrichment, use AI to estimate based on email signature + job-title keywords if provided.
