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Use case· 4 steps

How do I auto-enrich leads with company size, industry, and tech stack?

When a new lead arrives in HubSpot or Salesforce, hit an enrichment API (Clearbit, Apollo, ZoomInfo) to fill in company size, industry, revenue, and tech stack. Reps see qualified leads with full context.

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How it works

Set up "Enrich every new lead with company data" in 4 steps

  1. 1
    Trigger on lead
    HubSpot Contact Created or Salesforce Lead Created.
  2. 2
    Call enrichment API
    Clearbit/Apollo lookup by email or domain. Returns company size, industry, revenue, tech stack.
  3. 3
    AI score
    OpenAI ranks fit based on enriched profile + your ICP. Returns score 0-100.
  4. 4
    Update CRM
    Write enriched fields + AI score back as custom properties.
FAQ

Common questions about this recipe

What if the lead is from a personal email (gmail.com)?
Skip company enrichment, use AI to estimate based on email signature + job-title keywords if provided.