What if Clearbit doesn't have the company?

Use a fallback: try Apollo, then default to SMB routing.

RecipeHowToUpdated August 2026· 12 min to deploy

Enrich every new lead with Clearbit and route by company size

New leads get enriched with company data, then routed to the right CRM list, sales rep, or onboarding flow based on size.

Typeform

HubSpot

Slack

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The blueprint

Trigger

Capture the lead

Trigger on Typeform → New Response (or any other lead source).

Transform

Enrich with Clearbit

Add Clearbit → Enrich Person. Gets company name, size, industry from the email domain.

Transform

Route by company size

Switch node — SMB (<50) goes to self-serve nurture, Mid (50-500) goes to AE in Slack, Enterprise (500+) pings the head of sales.

Action

Create CRM record

Upsert into HubSpot with the enriched data and the correct lead_source + segment tags.

Steps

Each step is a single node on the canvas. Order matters; everything else is dragging.

1
Trigger
Capture the lead
Trigger on Typeform → New Response (or any other lead source).
2
Transform
Enrich with Clearbit
Add Clearbit → Enrich Person. Gets company name, size, industry from the email domain.
3
Transform
Route by company size
Switch node — SMB (<50) goes to self-serve nurture, Mid (50-500) goes to AE in Slack, Enterprise (500+) pings the head of sales.
4
Action
Create CRM record
Upsert into HubSpot with the enriched data and the correct lead_source + segment tags.