RecipeHowToUpdated May 2026· 12 min to deploy
Enrich every new lead with Clearbit and route by company size
New leads get enriched with company data, then routed to the right CRM list, sales rep, or onboarding flow based on size.
Typeform
HubSpot
Slack
Steps
Build this in 12 min.
Each step is a single node on the canvas. Order matters; everything else is dragging.
- 1TriggerCapture the lead
Trigger on Typeform → New Response (or any other lead source).
- 2TransformEnrich with Clearbit
Add Clearbit → Enrich Person. Gets company name, size, industry from the email domain.
- 3TransformRoute by company size
Switch node — SMB (<50) goes to self-serve nurture, Mid (50-500) goes to AE in Slack, Enterprise (500+) pings the head of sales.
- 4ActionCreate CRM record
Upsert into HubSpot with the enriched data and the correct lead_source + segment tags.
FAQ
Common questions about this recipe.
What if Clearbit doesn't have the company?
Use a fallback: try Apollo, then default to SMB routing.
Clone this recipe in two minutes.
Free tier available. No credit card. No onboarding call.
