TriggerKlaviyoReal-timeUpdated May 2026
How do I trigger when a new Klaviyo profile is created?
Short answer: Drop the "Klaviyo → New Profile" trigger on your workflow canvas, add filters if you want them, and publish. It fires within seconds of the event in Klaviyo, not on a polling schedule.
Anatomy
What this trigger looks like in a workflow.
Drop it on the canvas. Configure a couple of fields. Publish.
In the builder
Trigger
New Profile
When the matching event happens
when profile is creatednew profilenew contact addedon profile createdwatch for new profilewhen subscriber is addednew subscriber
What this trigger returns
for the curiousYou don’t need to read this. Tiny Command auto-maps every field into the visual picker so downstream nodes can pull values by clicking. We show it here for power users who want to know what’s on the wire.
{"id": "01JABCDEF123456789","email": "newcustomer@example.com","created": "2026-04-23T10:00:00+00:00","last_name": "Smith","first_name": "Jane","phone_number": "+15559876543"}
Output shape
Fields available to downstream nodes.
Every field below can be referenced by name in any action or filter that comes after this trigger.
| Field | Type | Example |
|---|---|---|
| id | string | "01JABCDEF123456789" |
| string | "newcustomer@example.com" | |
| created | string | "2026-04-23T10:00:00+00:00" |
| last_name | string | "Smith" |
| first_name | string | "Jane" |
| phone_number | string | "+15559876543" |
Pairs with
Drop these actions after New Profile.
FAQ
Questions about New Profile.
How does the New Profile trigger work in Klaviyo?
Fires when a new profile (contact) is created in Klaviyo. Use to sync the contact to your data warehouse, enrich them, or tag with their acquisition source.
Is the New Profile trigger real-time?
Yes. New Profile uses webhooks or push subscriptions, not polling. Your workflow fires within seconds of the event happening in Klaviyo.
What data does New Profile return?
The full event payload from Klaviyo. The output shape table on this page lists every field, its type, and an example value so you can map fields into downstream nodes.
Can I filter New Profile so only some events start a workflow?
Yes. Add a Filter node right after the trigger and match on any field, whether that's subject, sender, status, or anything else in the payload. Workflows only continue when the filter passes.
Do I need Klaviyo admin permissions to use New Profile?
For most Klaviyo accounts a standard user can authorize the trigger. Some Klaviyo plans require an admin to enable third-party webhooks. Check Klaviyo's docs if the trigger fails to register.
More triggers
Other Klaviyo triggers.
Build a workflow on this trigger.
One trigger. 5+ downstream actions. Zero glue.
