ActionKlaviyoUpdated September 2026

How do I create a Klaviyo profile?

Short answer: You can create profile in Klaviyo by hand from its own interface, but it won’t repeat itself. On TinyCommand, add the Klaviyo Create Profile action to a workflow, map its 4 inputs from any upstream app, and it runs automatically every time the trigger fires. No code, and a free tier to start.

Create Profile in Klaviyo — start free All 5 Klaviyo actions

Create Profile in Klaviyo — start free

Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

Field	Type	Required	Description
Email email	string	Required	Email address of the profile
First Name first_name	string	Optional	First name of the profile
Last Name last_name	string	Optional	Last name of the profile
Phone Number phone_number	string	Optional	Phone number in E.164 format (e.g. +15551234567)

Sample request

{
  "email": "customer@example.com",
  "first_name": "John",
  "last_name": "Doe",
  "phone_number": "+15551234567"
}

Returns

{
  "data": {
    "id": "01JABCDEF123456789",
    "type": "profile",
    "attributes": {
      "email": "customer@example.com",
      "created": "2026-04-23T10:00:00+00:00",
      "updated": "2026-04-23T10:00:00+00:00",
      "last_name": "Doe",
      "first_name": "John",
      "phone_number": "+15551234567"
    }
  }
}

Use these fields in downstream nodes for routing, logging, or error handling.

Triggered by

Apps that pair well as the trigger for Create Profile.

Any of these apps can fire this action as part of a workflow.

Google Sheets → Klaviyo

2 Google Sheets triggers

HubSpot → Klaviyo

18 HubSpot triggers

FAQ

Questions about Create Profile.

What does the Create Profile action do in Klaviyo?

Creates a new profile (contact) in Klaviyo with email, phone, name, location, and any custom properties. Use to seed your audience from a CRM or signup flow.

What inputs does Create Profile require?

Required: Email. Every input accepts a static value or a variable from any upstream node in your workflow.

Can I use dynamic inputs from earlier workflow nodes?

Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.

What happens if Klaviyo returns an error?

The run history shows the failed step with its input and the error message Klaviyo returned, so you can fix the input and run the workflow again. Automatic retries are built into HTTP steps only, where you can also set your own retry count and delay.

Does Create Profile support batch operations?

Run Create Profile inside a loop to process each item in an array. TinyCommand does not throttle calls for you, so for large arrays add a Delay step if you need to stay within Klaviyo's rate limits.

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