How to create campaign in Klaviyo

Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

Field	Type	Required	Description
Campaign Name name	string	Required	Name of the campaign
List ID list_id	string	Required	The ID of the list to send the campaign to
Subject Line subject	string	Required	Email subject line
From Email from_email	string	Required	Sender email address

Sample request

{
  "name": "Spring Sale 2026",
  "list_id": "e.g. UxYzAb",
  "subject": "Don't miss our Spring Sale!",
  "from_email": "newsletter@yourcompany.com"
}

Returns

{
  "data": {
    "id": "01JCAMP987654321",
    "type": "campaign",
    "attributes": {
      "name": "Spring Sale 2026",
      "status": "draft",
      "audiences": {
        "excluded": [],
        "included": [
          "UxYzAb"
        ]
      },
      "created_at": "2026-04-23T10:00:00+00:00",
      "updated_at": "2026-04-23T10:00:00+00:00"
    }
  }
}

Use these fields in downstream nodes for routing, logging, or error handling.

FAQ

Questions about Create Campaign.

What does the Create Campaign action do in Klaviyo?

Creates a new email campaign in Klaviyo with audiences (included/excluded), template, subject, and send options. Used to programmatically schedule one-off blasts driven by data in another system.

What inputs does Create Campaign require?

Required: Campaign Name, List ID, Subject Line, From Email. Every input accepts a static value or a variable from any upstream node in your workflow.

Can I use dynamic inputs from earlier workflow nodes?

Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.

What happens if Klaviyo returns an error?

The workflow pauses on the failed node, the error message is captured in the run log, and you can retry the run with one click. Auto-retry policies are configurable per workflow with exponential backoff up to 5 attempts.

Does Create Campaign support batch operations?

Yes. Run Create Campaign inside a Loop node to process arrays. TinyCommand handles Klaviyo's rate limits automatically so you don't have to throttle manually.

More actions