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Iterable
Iterable user events and triggered email
Iterable is the cross-channel marketing platform (email + push + SMS + in-app) used by B2C teams that have outgrown the SMB ESPs. Tiny Command exposes five actions, no triggers (Iterable's "event" architecture means most state changes are events you push into Iterable rather than events Iterable pushes out — outbound webhooks exist but are configured per-workflow inside Iterable Studio rather than via API): Update User (upsert by email or userId; passes data fields used by Iterable's segments and templates), Subscribe to List, Add UserList (the same concept but using the List API endpoint for bulk membership), Send Triggered Email (fire a specific transactional template to a user, with data merged into the template), Track Event (push a custom event into Iterable's event log — the granular signal that powers cart-abandonment, browse-abandonment, post-purchase workflows). The connection uses an Iterable API key from the Integrations settings; keys are scoped (Server-side, JS, Mobile) — use a Server-side key for backend automation.
Do anything Iterable can do, from a workflow.
Every action accepts dynamic inputs from upstream nodes, whether that's an AI output, a form field, or a search result.
| Action | What it does |
|---|---|
| Iterable Add to UserList (Bulk) | Bulk-subscribe via the lists/subscribe endpoint — accepts an array of subscribers in one call. Much faster for bulk migrations or daily syncs than per-user Subscribe to List. |
| Get Iterable User | Returns the user record by email or userId with all data fields. The standard lookup for enrichment workflows or for "is this user in Iterable already" pre-flight checks. |
| Iterable Send Triggered Email | Fires a specific transactional template at a user with merged data. Respects user subscription preferences. For "password reset, order confirmation" workflows where the email content is reviewed in Iterable but the trigger is external. |
| Subscribe to List (Single User) | Single-user list subscription. For bulk operations (10+ users), use Add UserList which is much more efficient per-user. |
| Track Iterable Event | Pushes a custom behavioural event with optional properties. Drives Iterable workflow triggers. For "server-side action happened → start the matching journey" patterns. |
| Update Iterable User | Upserts user data fields (plan, country, signup_date, lifetime_value). The state-update hook for keeping audience segmentation accurate. |
Pre-built Iterable workflows.
Clone any recipe and customize it in one click. Every recipe is fully editable.
Three things worth knowing.
Tiny Command counts a run the moment a trigger fires. Filtering early means only matching events spend your usage budget.
Connect Iterable once and every workflow on your account can use its triggers and actions. You don't have to re-auth per workflow.
Every Iterable field shows up in the visual picker for downstream nodes. The raw payload is there for power users, optional for everyone else.
Questions about the Iterable integration.
If we missed yours, ping support. We usually reply within an hour.
How do I connect Iterable to Tiny Command?
What Iterable triggers does Tiny Command support?
What Iterable actions can I run from a workflow?
Is the Iterable integration real-time?
Do I need to write code to use Iterable with Tiny Command?
How much does the Iterable integration cost?
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Do more with Iterable.
Wire it to Slack, Notion, HubSpot, Stripe, or any of the other 438 apps in our catalog. Setup takes roughly two minutes. Free to try, no credit card.