ActionInstagramUpdated May 2026

How do I send an Instagram direct message?

Short answer: Drop the "Instagram → Send Instagram DM" action anywhere in your workflow, map the inputs from upstream nodes, and publish.

Use this action All 7 Instagram actions

Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

Field	Type	Required	Description
Recipient IGSID recipient_id	string	Required	Instagram-scoped user id (received from a webhook)
Text text	string	Required	—

Sample request

{
  "recipient_id": "{{trigger.recipient_id}}",
  "text": "{{trigger.text}}"
}

Returns

{
  "message_id": "msg_abc",
  "recipient_id": "abc"
}

Use these fields in downstream nodes for routing, logging, or error handling.

Triggered by

Apps that pair well as the trigger for Send Instagram DM.

Any of these apps can fire this action as part of a workflow.

Google Sheets → Instagram

2 Google Sheets triggers

HubSpot → Instagram

18 HubSpot triggers

FAQ

Questions about Send Instagram DM.

What does the Send Instagram DM action do in Instagram?

Sends a DM to a user who has previously interacted with the Business account. Instagram's 24-hour messaging-window rule applies. For "respond to customer DMs from a unified inbox" workflows.

What inputs does Send Instagram DM require?

Required: Recipient IGSID, Text. Every input accepts a static value or a variable from any upstream node in your workflow.

Can I use dynamic inputs from earlier workflow nodes?

Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.

What happens if Instagram returns an error?

The workflow pauses on the failed node, the error message is captured in the run log, and you can retry the run with one click. Auto-retry policies are configurable per workflow with exponential backoff up to 5 attempts.

Does Send Instagram DM support batch operations?

Yes. Run Send Instagram DM inside a Loop node to process arrays. Tiny Command handles Instagram's rate limits automatically so you don't have to throttle manually.

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