ActionInstagramUpdated May 2026

How do I create an Instagram media container?

Short answer: Drop the "Instagram → Create Media Container (step 1)" action anywhere in your workflow, map the inputs from upstream nodes, and publish.

Use this action All 7 Instagram actions

Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

Field	Type	Required	Description
Media Type media_type	options	Required	—
Image URL (public) image_url	string	Optional	A fully qualified URL (https://...) for the image url (public).
Video URL (public) video_url	string	Optional	A fully qualified URL (https://...) for the video url (public).
Caption caption	string	Optional	—
Location FB Page ID location_id	string	Optional	—

Sample request

{
  "media_type": "{{trigger.media_type}}",
  "image_url": "e.g. https://example.com/path",
  "video_url": "e.g. https://example.com/path",
  "caption": "{{trigger.caption}}",
  "location_id": "{{trigger.location_id}}"
}

Returns

{
  "id": "17841405822304914"
}

Use these fields in downstream nodes for routing, logging, or error handling.

Triggered by

Apps that pair well as the trigger for Create Media Container (step 1).

Any of these apps can fire this action as part of a workflow.

Google Sheets → Instagram

2 Google Sheets triggers

HubSpot → Instagram

18 HubSpot triggers

FAQ

Questions about Create Media Container (step 1).

What does the Create Media Container (step 1) action do in Instagram?

Step 1 of Instagram's two-step publishing flow — creates the media container with the image/video URL and caption. Returns a container ID; follow with Publish Post (step 2) once container is ready.

What inputs does Create Media Container (step 1) require?

Required: Media Type. Every input accepts a static value or a variable from any upstream node in your workflow.

Can I use dynamic inputs from earlier workflow nodes?

Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.

What happens if Instagram returns an error?

The workflow pauses on the failed node, the error message is captured in the run log, and you can retry the run with one click. Auto-retry policies are configurable per workflow with exponential backoff up to 5 attempts.

Does Create Media Container (step 1) support batch operations?

Yes. Run Create Media Container (step 1) inside a Loop node to process arrays. Tiny Command handles Instagram's rate limits automatically so you don't have to throttle manually.

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