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CRM & SalesReal-timeUpdated May 2026

Facebook Lead Ads

Facebook Lead Ads instant lead capture

Facebook Lead Ads (now part of the Meta Ads ecosystem covering Facebook + Instagram lead forms) lets advertisers run lead-capture forms that fill from Facebook profile data — drastically reducing form abandonment. Tiny Command surfaces one trigger (New Lead — fires when a viewer submits a Lead Form on a connected Page, typically within 30-90 seconds of submission) plus two actions (Get Lead — one lead by ID with full form responses; List Leads — paginated historical for a specific form, useful for backfills). The connection uses Facebook OAuth with leads_retrieval and pages_show_list scopes, scoped to a specific Page. The New Lead payload includes the lead's Facebook-profile-prefilled fields (first/last name, email, phone — whichever the form requested) plus answers to any custom questions configured. Custom-question answers are keyed by field name as configured on the form. For sales-driven advertisers, this trigger is the foundation of speed-to-lead automation — the lead is in the CRM and the SDR is calling within minutes.

1trigger
2actions
≈ 2 minto set up
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Triggers

Workflows start when Facebook Lead Ads does.

1 real-time trigger, each backed by a webhook subscription. Events arrive within seconds and you don't have to set up polling.

Real-time · webhook-driven
Actions

Do anything Facebook Lead Ads can do, from a workflow.

Every action accepts dynamic inputs from upstream nodes, whether that's an AI output, a form field, or a search result.

ActionWhat it does
Get LeadReturns a specific lead by ID with all form responses. Useful for backfill workflows that re-fetch leads missed during webhook downtime.
List LeadsPaginated leads for a specific form with optional time-range filter. Useful for 24h-lookback backfill workflows that catch any leads missed by webhook downtime.
Recipes

Pre-built Facebook Lead Ads workflows.

Clone any recipe and customize it in one click. Every recipe is fully editable.

Before you build

Three things worth knowing.

Filter at the trigger

Tiny Command counts a run the moment a trigger fires. Filtering early means only matching events spend your usage budget.

Authorize once, reuse anywhere

Connect Facebook Lead Ads once and every workflow on your account can use its triggers and actions. You don't have to re-auth per workflow.

No JSON to read

Every Facebook Lead Ads field shows up in the visual picker for downstream nodes. The raw payload is there for power users, optional for everyone else.

FAQ

Questions about the Facebook Lead Ads integration.

If we missed yours, ping support. We usually reply within an hour.

How do I connect Facebook Lead Ads to Tiny Command?
Open the Tiny Command workflow builder, drop in a Facebook Lead Ads node, and click Connect. Authorize Facebook Lead Ads once and any workflow on your account can use its triggers and actions. Most teams finish the connection in under two minutes.
What Facebook Lead Ads triggers does Tiny Command support?
Tiny Command supports 1 real-time Facebook Lead Ads trigger, including "New Lead Form Response". Each trigger fires within seconds of the event happening in Facebook Lead Ads.
What Facebook Lead Ads actions can I run from a workflow?
2 Facebook Lead Ads actions are available out of the box, covering crm & sales operations like "Get Lead". Every action accepts dynamic inputs from upstream nodes, whether that's a search result, an AI output, or a form field.
Is the Facebook Lead Ads integration real-time?
Yes. New Lead Form Response and every other Facebook Lead Ads trigger uses webhooks or push subscriptions, so workflows fire within seconds of the event in Facebook Lead Ads rather than on a polling schedule.
Do I need to write code to use Facebook Lead Ads with Tiny Command?
No. Every Facebook Lead Ads trigger and action is fully configurable from the visual workflow builder. For edge cases that aren't covered, drop in a custom HTTP node and call any Facebook Lead Ads API endpoint directly.
How much does the Facebook Lead Ads integration cost?
There's a free tier you can start on without a credit card. Higher run volumes and team features come with paid plans. The Facebook Lead Ads integration itself has no per-app surcharge.
Related

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Do more with Facebook Lead Ads.

Wire it to Slack, Notion, HubSpot, Stripe, or any of the other 438 apps in our catalog. Setup takes roughly two minutes. Free to try, no credit card.