TriggerFacebook Lead AdsReal-timeUpdated May 2026

When does Facebook Lead Ads fire on new leads?

Short answer: Drop the "Facebook Lead Ads → New Lead Form Response" trigger on your workflow canvas, add filters if you want them, and publish. It fires within seconds of the event in Facebook Lead Ads, not on a polling schedule.

Use this trigger All 1 Facebook Lead Ads triggers

Anatomy

What this trigger looks like in a workflow.

Drop it on the canvas. Configure a couple of fields. Publish.

In the builder

Trigger

New Lead Form Response

When the matching event happens

lead addednew leadnew new leadwhen new leadwhen a new lead is submitted via facebook lead adswatch for new leadon new lead

What this trigger returns

for the curious

You don’t need to read this. Tiny Command auto-maps every field into the visual picker so downstream nodes can pull values by clicking. We show it here for power users who want to know what’s on the wire.

{
  "form_id": "form_456",
  "lead_id": "lead_789",
  "page_id": "page_123"
}

Output shape

Fields available to downstream nodes.

Every field below can be referenced by name in any action or filter that comes after this trigger.

Field	Type	Example
form_id	string	"form_456"
lead_id	string	"lead_789"
page_id	string	"page_123"

Pairs with

Drop these actions after New Lead Form Response.

Add Labels to Message

Gmail · Email

Raw API Request

Slack · Communication

Add Sheet Tab

Google Sheets · Spreadsheets & Databases

Create Company

HubSpot · CRM & Sales

FAQ

Questions about New Lead Form Response.

How does the New Lead Form Response trigger work in Facebook Lead Ads?

Fires within 30-90 seconds of a viewer submitting a Lead Gen form. Payload includes the Facebook-profile pre-fills (name, email, phone, company) plus custom-question answers. The speed-to-lead hook for B2C/B2B advertisers.

Is the New Lead Form Response trigger real-time?

Yes. New Lead Form Response uses webhooks or push subscriptions, not polling. Your workflow fires within seconds of the event happening in Facebook Lead Ads.

What data does New Lead Form Response return?

The full event payload from Facebook Lead Ads. The output shape table on this page lists every field, its type, and an example value so you can map fields into downstream nodes.

Can I filter New Lead Form Response so only some events start a workflow?

Yes. Add a Filter node right after the trigger and match on any field, whether that's subject, sender, status, or anything else in the payload. Workflows only continue when the filter passes.

Do I need Facebook Lead Ads admin permissions to use New Lead Form Response?

For most Facebook Lead Ads accounts a standard user can authorize the trigger. Some Facebook Lead Ads plans require an admin to enable third-party webhooks. Check Facebook Lead Ads's docs if the trigger fails to register.

Build a workflow on this trigger.

One trigger. 2+ downstream actions. Zero glue.

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