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Connect Airtable to Iterable in two minutes.

Real-time triggers from Airtable, ready-made actions in Iterable. Filter, transform, and route without writing a line of code.

Trigger app
Airtable as the trigger

Workflows fire when something happens in Airtable.

Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

AirtableIterable

When something happens in Airtable, do it in Iterable.

2 Airtable triggers wired to 6 Iterable actions. Most-used pairing: New RecordIterable Add to UserList (Bulk).

IterableAirtable

Or fire it the other way around.

0 Iterable triggers wired to 9 Airtable actions downstream.

  • Use any trigger in the catalog as the upstream.
See IterableAirtable
Popular pairings

Common Airtable → Iterable workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 8 of 12 combinations
When new record in Airtable, iterable add to userlist (bulk) in Iterable.

Fires when a new record is created in an Airtable base. The standard inbound hook for syncing Airtable into other systems, AI enrichment, or notification flows.

When new record in Airtable, get iterable user in Iterable.

Fires when a new record is created in an Airtable base. The standard inbound hook for syncing Airtable into other systems, AI enrichment, or notification flows.

When new record in Airtable, iterable send triggered email in Iterable.

Fires when a new record is created in an Airtable base. The standard inbound hook for syncing Airtable into other systems, AI enrichment, or notification flows.

When new record in Airtable, subscribe to list (single user) in Iterable.

Fires when a new record is created in an Airtable base. The standard inbound hook for syncing Airtable into other systems, AI enrichment, or notification flows.

When record updated in Airtable, iterable add to userlist (bulk) in Iterable.

Fires when a record is updated in an Airtable base. Combine with a field filter to react only on changes you care about (e.g. Status moves to Approved).

When record updated in Airtable, get iterable user in Iterable.

Fires when a record is updated in an Airtable base. Combine with a field filter to react only on changes you care about (e.g. Status moves to Approved).

When record updated in Airtable, iterable send triggered email in Iterable.

Fires when a record is updated in an Airtable base. Combine with a field filter to react only on changes you care about (e.g. Status moves to Approved).

When record updated in Airtable, subscribe to list (single user) in Iterable.

Fires when a record is updated in an Airtable base. Combine with a field filter to react only on changes you care about (e.g. Status moves to Approved).

How it works

Connect Airtable and Iterable in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize Airtable and Iterable

    Open Tiny Command, authorize Airtable and Iterable once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a Airtable trigger

    Drop the Airtable → New Record trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/airtable.trigger-record-created
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Iterable action

    Drop the Iterable → Iterable Add to UserList (Bulk) action below it. Map fields from the Airtable payload into the Iterable inputs.

    iterable.add-user-list
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Airtable + Iterable.

How long does it take to connect Airtable and Iterable on Tiny Command?
Under two minutes. Authorize Airtable and Iterable once each, drop the Airtable trigger and Iterable action onto a workflow canvas, map a couple of fields, and publish. No code, no glue.
Is the Airtable ↔ Iterable integration real-time?
Yes. Both Airtable and Iterable expose webhooks, so events from one fire workflows in the other within seconds rather than on a polling interval.
Can I filter or transform data between Airtable and Iterable?
Yes. Add a Filter node to only pass through matching events, a Switch node to branch by value, or an AI / Code node to transform payloads before they hit Iterable.
What Airtable events can trigger a Iterable workflow?
Any of the 2 Airtable triggers, including "New Record". Each fires in real time when the matching event happens in Airtable.
Do I need a paid plan to use Airtable with Iterable?
No. There's a free tier that covers most Airtable+Iterable use cases without a credit card. Paid plans unlock higher run volumes and team features when you outgrow it.
What if I want Iterable → Airtable instead?
Build it the same way, in reverse. There's a dedicated /integrations/iterable/with/airtable page with the reverse-direction triggers and actions.
Related

Other apps that pair well with Airtable.


Wire Airtable to Iterable in 2 minutes.

Free tier available. No credit card. No onboarding call.