TriggerSalesforceReal-timeUpdated May 2026
When does Salesforce fire on new leads?
Short answer: Drop the "Salesforce → Salesforce Lead Created" trigger on your workflow canvas, add filters if you want them, and publish. It fires within seconds of the event in Salesforce, not on a polling schedule.
Anatomy
What this trigger looks like in a workflow.
Drop it on the canvas. Configure a couple of fields. Publish.
In the builder
Trigger
Salesforce Lead Created
When the matching event happens
lead addednew leadwatch for lead createdwhen a new lead is created in salesforcenew lead createdwhen lead createdon lead created
What this trigger returns
for the curiousYou don’t need to read this. Tiny Command auto-maps every field into the visual picker so downstream nodes can pull values by clicking. We show it here for power users who want to know what’s on the wire.
{"id": "001ABC123","name": "Sample Lead","event": "Lead.created"}
Output shape
Fields available to downstream nodes.
Every field below can be referenced by name in any action or filter that comes after this trigger.
| Field | Type | Example |
|---|---|---|
| id | string | "001ABC123" |
| name | string | "Sample Lead" |
| event | string | "Lead.created" |
Pairs with
Drop these actions after Salesforce Lead Created.
FAQ
Questions about Salesforce Lead Created.
How does the Salesforce Lead Created trigger work in Salesforce?
Fires when a new lead is added (before conversion to Contact/Account/Opportunity). For lead-enrichment and qualification workflows that act before conversion.
Is the Salesforce Lead Created trigger real-time?
Yes. Salesforce Lead Created uses webhooks or push subscriptions, not polling. Your workflow fires within seconds of the event happening in Salesforce.
What data does Salesforce Lead Created return?
The full event payload from Salesforce. The output shape table on this page lists every field, its type, and an example value so you can map fields into downstream nodes.
Can I filter Salesforce Lead Created so only some events start a workflow?
Yes. Add a Filter node right after the trigger and match on any field, whether that's subject, sender, status, or anything else in the payload. Workflows only continue when the filter passes.
Do I need Salesforce admin permissions to use Salesforce Lead Created?
For most Salesforce accounts a standard user can authorize the trigger. Some Salesforce plans require an admin to enable third-party webhooks. Check Salesforce's docs if the trigger fails to register.
More triggers
Other Salesforce triggers.
Trigger
Salesforce Account Created
Fires when a new account is created. For "new B2B account → enrich firmographic data, sync to other tools" workflows.
TriggerSalesforce Case Created
Fires when a new support case is created. For "high-priority case → page on-call, post to support channel" workflows.
TriggerSalesforce Contact Created
Fires when a new contact is added. The base hook for "auto-enrich → sync to marketing automation → fan out welcome" cross-system onboarding.
TriggerSalesforce Lead Updated
Fires on any lead field change including status transitions. For "lead became MQL → notify BDR" specific-transition workflows.
TriggerSalesforce Opportunity Created
Fires on new opportunity creation. The pipeline-growth hook for revenue forecasting workflows and AE notification automation.
Build a workflow on this trigger.
One trigger. 10+ downstream actions. Zero glue.
