ActionBitlyUpdated May 2026

How do I create a Bitly short link?

Short answer: Drop the "Bitly → Shorten URL" action anywhere in your workflow, map the inputs from upstream nodes, and publish.

Use this action All 2 Bitly actions

Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

Field	Type	Required	Description
Long URL long_url	url	Required	Long URL. e.g. "https://example.com/very/long/url"
Title title	string	Optional	Title. e.g. "My Link"
Custom Domain domain	string	Optional	Custom Domain. e.g. "bit.ly"

Sample request

{
  "long_url": "https://example.com/very/long/url",
  "title": "My Link",
  "domain": "bit.ly"
}

Returns

{
  "id": "bit.ly/abc123",
  "link": "https://bit.ly/abc123",
  "long_url": "https://example.com/very/long/url",
  "created_at": "2026-04-11T10:00:00Z"
}

Use these fields in downstream nodes for routing, logging, or error handling.

Triggered by

Apps that pair well as the trigger for Shorten URL.

Any of these apps can fire this action as part of a workflow.

Google Sheets → Bitly

2 Google Sheets triggers

HubSpot → Bitly

18 HubSpot triggers

FAQ

Questions about Shorten URL.

What does the Shorten URL action do in Bitly?

Shortens a URL with optional custom slug (paid tier) and tags for organisation. For "auto-generate trackable links for every campaign" workflows where each outbound message gets its own short link.

What inputs does Shorten URL require?

Required: Long URL. Every input accepts a static value or a variable from any upstream node in your workflow.

Can I use dynamic inputs from earlier workflow nodes?

Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.

What happens if Bitly returns an error?

The workflow pauses on the failed node, the error message is captured in the run log, and you can retry the run with one click. Auto-retry policies are configurable per workflow with exponential backoff up to 5 attempts.

Does Shorten URL support batch operations?

Yes. Run Shorten URL inside a Loop node to process arrays. Tiny Command handles Bitly's rate limits automatically so you don't have to throttle manually.

More actions