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ActionBigCommerceUpdated June 2026

How do I create a BigCommerce customer?

Short answer: You can create customer in BigCommerce by hand from its own interface, but it won’t repeat itself. On TinyCommand, add the BigCommerce Create Customer action to a workflow, map its 5 inputs from any upstream app, and it runs automatically every time the trigger fires. No code, and a free tier to start.

Use this actionAll 10 BigCommerce actions
Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

FieldTypeRequiredDescription
First Name
first_name
stringRequiredContact's first (given) name.
Last Name
last_name
stringRequiredContact's last (family) name.
Email
email
stringRequiredThe email address. Used as the recipient or identifier depending on context.
Phone
phone
stringOptionalPhone number in E.164 format (with country code, no spaces).
Company
company
stringOptional–
Sample request
{
  "first_name": "e.g. Jane",
  "last_name": "e.g. Doe",
  "email": "e.g. user@example.com",
  "phone": "e.g. +14155551234",
  "company": "{{trigger.company}}"
}
Returns
{
  "data": [
    {
      "id": 42,
      "email": "jane@acme.com",
      "last_name": "Doe",
      "first_name": "Jane"
    }
  ]
}

Use these fields in downstream nodes for routing, logging, or error handling.

Triggered by

Apps that pair well as the trigger for Create Customer.

Any of these apps can fire this action as part of a workflow.

Gmail → BigCommerce
1 Gmail triggers
Slack → BigCommerce
13 Slack triggers
Google Sheets → BigCommerce
2 Google Sheets triggers
HubSpot → BigCommerce
18 HubSpot triggers
FAQ

Questions about Create Customer.

What does the Create Customer action do in BigCommerce?
Creates a new customer in BigCommerce with email (dedupe key), name, addresses, customer group. Useful for "B2B account provisioning from CRM → BigCommerce" workflows where pre-creating customers gates self-serve checkout.
What inputs does Create Customer require?
Required: First Name, Last Name, Email. Every input accepts a static value or a variable from any upstream node in your workflow.
Can I use dynamic inputs from earlier workflow nodes?
Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.
What happens if BigCommerce returns an error?
The workflow pauses on the failed node, the error message is captured in the run log, and you can retry the run with one click. Auto-retry policies are configurable per workflow with exponential backoff up to 5 attempts.
Does Create Customer support batch operations?
Yes. Run Create Customer inside a Loop node to process arrays. TinyCommand handles BigCommerce's rate limits automatically so you don't have to throttle manually.
More actions

Other BigCommerce actions.

Action
Create Product
Creates a new product with name, SKU, price, description, categories, weight, dimensions. For high-volume catalog management, prefer the batch endpoint via HTTP action. Optional variants array for products with size/colour options.
Action
Get Order
Returns the order by ID with customer, line items, totals, status, shipping/billing addresses. The standard lookup for workflows that received an order ID via webhook and need richer detail before fulfilment.
Action
Get Product
Returns a product by ID with all configured fields, current inventory, categories, custom attributes. Useful for "sync product changes to external CDN" or "validate product exists before linking from another tool" workflows.
Action
List Categories
Returns the category tree — each category's name, parent, child count, visibility. Useful for resolving category IDs in product-create workflows or for "audit which categories have stale activity" maintenance.
Action
List Orders
Paginated orders with filters by status, customer, date range, total. The base query for "this morning, list yesterday's orders" daily-summary digests and for backfill workflows that catch orders missed during webhook downtime.
Action
List Products
Paginated products with filters by category, brand, visibility, recently-modified time. For full-catalog syncs to a search index or external storefront, use the recently-modified filter to incrementally pull only changed products.