ActionPaddleUpdated May 2026

How do I create a Paddle customer?

Short answer: Drop the "Paddle → Create Paddle Customer" action anywhere in your workflow, map the inputs from upstream nodes, and publish.

Use this action All 6 Paddle actions

Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

Field	Type	Required	Description
Email email	string	Required	The email address. Used as the recipient or identifier depending on context.
Name name	string	Optional	—
Locale locale	string	Optional	—

Sample request

{
  "email": "e.g. user@example.com",
  "name": "{{trigger.name}}",
  "locale": "{{trigger.locale}}"
}

Returns

{
  "data": {
    "id": "ctm_abc",
    "email": "jane@x.com"
  }
}

Use these fields in downstream nodes for routing, logging, or error handling.

Triggered by

Apps that pair well as the trigger for Create Paddle Customer.

Any of these apps can fire this action as part of a workflow.

Google Sheets → Paddle

2 Google Sheets triggers

HubSpot → Paddle

18 HubSpot triggers

FAQ

Questions about Create Paddle Customer.

What does the Create Paddle Customer action do in Paddle?

Creates a customer record with email, name. For "new B2B customer → provision in Paddle for billing" workflows.

What inputs does Create Paddle Customer require?

Required: Email. Every input accepts a static value or a variable from any upstream node in your workflow.

Can I use dynamic inputs from earlier workflow nodes?

Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.

What happens if Paddle returns an error?

The workflow pauses on the failed node, the error message is captured in the run log, and you can retry the run with one click. Auto-retry policies are configurable per workflow with exponential backoff up to 5 attempts.

Does Create Paddle Customer support batch operations?

Yes. Run Create Paddle Customer inside a Loop node to process arrays. Tiny Command handles Paddle's rate limits automatically so you don't have to throttle manually.

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