ActionMarketoUpdated September 2026

How do I upsert a Marketo lead?

Short answer: You can marketo create or update lead in Marketo by hand from its own interface, but it won’t repeat itself. On TinyCommand, add the Marketo Marketo Create or Update Lead action to a workflow, map its 7 inputs from any upstream app, and it runs automatically every time the trigger fires. No code, and a free tier to start.

Marketo Create or Update Lead in Marketo — start free All 3 Marketo actions

Marketo Create or Update Lead in Marketo — start free

Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

Field	Type	Required	Description
Email email	string	Required	The email address. Used as the recipient or identifier depending on context.
First Name firstName	string	Optional	Contact's first (given) name.
Last Name lastName	string	Optional	Contact's last (family) name.
Company company	string	Optional	–
Phone phone	string	Optional	Phone number in E.164 format (with country code, no spaces).
Lookup Field lookupField	options	Optional	–
Action action	options	Optional	–

Sample request

{
  "email": "e.g. user@example.com",
  "firstName": "e.g. Jane",
  "lastName": "e.g. Doe",
  "company": "{{trigger.company}}",
  "phone": "e.g. +14155551234"
}

Returns

{
  "result": [
    {
      "id": 12345,
      "status": "created"
    }
  ],
  "success": true,
  "requestId": "abc"
}

Use these fields in downstream nodes for routing, logging, or error handling.

Triggered by

Apps that pair well as the trigger for Marketo Create or Update Lead.

Any of these apps can fire this action as part of a workflow.

Google Sheets → Marketo

2 Google Sheets triggers

HubSpot → Marketo

18 HubSpot triggers

FAQ

Questions about Marketo Create or Update Lead.

What does the Marketo Create or Update Lead action do in Marketo?

Upsert by email — Marketo's dedupe pattern. Sets standard fields plus custom fields. The base hook for "external lead source → push to Marketo with idempotent semantics".

What inputs does Marketo Create or Update Lead require?

Required: Email. Every input accepts a static value or a variable from any upstream node in your workflow.

Can I use dynamic inputs from earlier workflow nodes?

Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.

What happens if Marketo returns an error?

The run history shows the failed step with its input and the error message Marketo returned, so you can fix the input and run the workflow again. Automatic retries are built into HTTP steps only, where you can also set your own retry count and delay.

Does Marketo Create or Update Lead support batch operations?

Run Marketo Create or Update Lead inside a loop to process each item in an array. TinyCommand does not throttle calls for you, so for large arrays add a Delay step if you need to stay within Marketo's rate limits.

More actions

Other Marketo actions.

Action

Marketo Add to Static List

Subscribes a lead to a specific Marketo Static List — typically the trigger that fires the downstream Engagement Studio program. The standard cross-system hand-off into Marketo nurture.

Action

Get Marketo Lead by Email

Lookup by exact email match. For enrichment workflows or for "is this lead in Marketo already?" pre-flight checks.

Marketo Create or Update Lead in Marketo — start free