ActionMarketoUpdated May 2026

How do I upsert a Marketo lead?

Short answer: Drop the "Marketo → Marketo Create or Update Lead" action anywhere in your workflow, map the inputs from upstream nodes, and publish.

Use this action All 3 Marketo actions

Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

Field	Type	Required	Description
Email email	string	Required	The email address. Used as the recipient or identifier depending on context.
First Name firstName	string	Optional	Contact's first (given) name.
Last Name lastName	string	Optional	Contact's last (family) name.
Company company	string	Optional	—
Phone phone	string	Optional	Phone number in E.164 format (with country code, no spaces).
Lookup Field lookupField	options	Optional	—
Action action	options	Optional	—

Sample request

{
  "email": "e.g. user@example.com",
  "firstName": "e.g. Jane",
  "lastName": "e.g. Doe",
  "company": "{{trigger.company}}",
  "phone": "e.g. +14155551234"
}

Returns

{
  "result": [
    {
      "id": 12345,
      "status": "created"
    }
  ],
  "success": true,
  "requestId": "abc"
}

Use these fields in downstream nodes for routing, logging, or error handling.

Triggered by

Apps that pair well as the trigger for Marketo Create or Update Lead.

Any of these apps can fire this action as part of a workflow.

Google Sheets → Marketo

2 Google Sheets triggers

HubSpot → Marketo

18 HubSpot triggers

FAQ

Questions about Marketo Create or Update Lead.

What does the Marketo Create or Update Lead action do in Marketo?

Upsert by email — Marketo's dedupe pattern. Sets standard fields plus custom fields. The base hook for "external lead source → push to Marketo with idempotent semantics".

What inputs does Marketo Create or Update Lead require?

Required: Email. Every input accepts a static value or a variable from any upstream node in your workflow.

Can I use dynamic inputs from earlier workflow nodes?

Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.

What happens if Marketo returns an error?

The workflow pauses on the failed node, the error message is captured in the run log, and you can retry the run with one click. Auto-retry policies are configurable per workflow with exponential backoff up to 5 attempts.

Does Marketo Create or Update Lead support batch operations?

Yes. Run Marketo Create or Update Lead inside a Loop node to process arrays. Tiny Command handles Marketo's rate limits automatically so you don't have to throttle manually.

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