ActionAttioUpdated May 2026

How do I add a company to Attio?

Short answer: Drop the "Attio → Create Company" action anywhere in your workflow, map the inputs from upstream nodes, and publish.

Use this action All 8 Attio actions

Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

Field	Type	Required	Description
Company Name name	string	Required	—
Primary Domain domain	string	Optional	acme.com
Description description	string	Optional	—

Sample request

{
  "name": "{{trigger.name}}",
  "domain": "acme.com",
  "description": "{{trigger.description}}"
}

Returns

{
  "data": {
    "id": {
      "record_id": "company_abc123"
    }
  }
}

Use these fields in downstream nodes for routing, logging, or error handling.

Triggered by

Apps that pair well as the trigger for Create Company.

Any of these apps can fire this action as part of a workflow.

Google Sheets → Attio

2 Google Sheets triggers

HubSpot → Attio

18 HubSpot triggers

FAQ

Questions about Create Company.

What does the Create Company action do in Attio?

Creates a new company record in Attio with domain as the unique identifier (Attio auto-enriches public firmographic data from the domain). Useful for "auto-create account record when we win a deal" workflows.

What inputs does Create Company require?

Required: Company Name. Every input accepts a static value or a variable from any upstream node in your workflow.

Can I use dynamic inputs from earlier workflow nodes?

Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.

What happens if Attio returns an error?

The workflow pauses on the failed node, the error message is captured in the run log, and you can retry the run with one click. Auto-retry policies are configurable per workflow with exponential backoff up to 5 attempts.

Does Create Company support batch operations?

Yes. Run Create Company inside a Loop node to process arrays. Tiny Command handles Attio's rate limits automatically so you don't have to throttle manually.

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