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GitHub + Mailchimp: release-driven email campaigns.

Trigger Mailchimp campaigns from GitHub releases, send release notes to your subscriber list, or update Mailchimp tags based on customer GitHub activity (open-source projects).

Trigger app
GitHub as the trigger

Workflows fire when something happens in GitHub.

Action app
Mailchimp as the action

Workflows do something in Mailchimp, instantly.

See all 16 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

GitHubMailchimp

When something happens in GitHub, do it in Mailchimp.

1 GitHub triggers wired to 16 Mailchimp actions. Most-used pairing: New GitHub EventAdd List Member.

MailchimpGitHub

Or fire it the other way around.

5 Mailchimp triggers wired to 23 GitHub actions downstream.

See MailchimpGitHub
Popular pairings

Common GitHub → Mailchimp workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 4 of 16 combinations
How it works

Connect GitHub and Mailchimp in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize GitHub and Mailchimp

    Open Tiny Command, authorize GitHub and Mailchimp once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a GitHub trigger

    Drop the GitHub → New GitHub Event trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/github.trigger-event
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Mailchimp action

    Drop the Mailchimp → Add List Member action below it. Map fields from the GitHub payload into the Mailchimp inputs.

    mailchimp.add-list-member
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about GitHub + Mailchimp.

How do I send a Mailchimp release announcement on every GitHub release?
GitHub Release Published → AI reformat release notes for non-developer audience → Mailchimp Create Campaign with the rewritten notes → Send Campaign. Subscribers learn about new features without reading raw changelogs.
Can I gate the Mailchimp send on a release tag?
Yes. Filter the trigger to release tags matching specific patterns (e.g., "v*.0.0" for major releases). Minor/patch releases skip the email send to avoid newsletter fatigue.
How do I track GitHub user activity for Mailchimp segmentation?
For open-source projects, track stars / contributions / issues opened per email. Mailchimp Add Tag based on activity level. Send different campaigns to active contributors vs. casual stargazers.
Can I include GitHub contributor credits in the Mailchimp email?
Yes. GitHub Release Published → List Contributors since last release → format as "Thanks to {contributor1}, {contributor2}…" in the email body. Builds community appreciation into the release cycle.
How do I avoid spamming Mailchimp on every minor GitHub event?
Filter triggers to specific events (Release Published, Discussion Created in announcement category). Avoid per-PR or per-commit triggers — they'd generate too many sends.
Can I A/B test release announcement subject lines?
Yes. Generate 3 subject line variants via AI on each release. Use Mailchimp A/B campaign or split the audience manually and send variants. After 3 releases, you'll have data on which performs.
Related

Other apps that pair well with GitHub.


Wire GitHub to Mailchimp in 2 minutes.

Free tier available. No credit card. No onboarding call.