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What if you could sell 25% of your stock before your product even launched?
That’s exactly what Ben Fridja, founder of an appliances e-commerce store, achieved by using a simple yet powerful tool: email outreach.
This highlights the immense potential of persuasive email outreach. Beyond driving sales, it serves as a versatile tool for businesses and individuals, enabling guest posting opportunities, brand collaborations, paid partnerships, and even career advancements.
Why effective outreach emails matter
Outreach emails play a critical role in establishing meaningful connections with recipients. When crafted thoughtfully, they can drive higher open rates, foster genuine engagement, and elicit meaningful responses.
Suppose you receive two emails - one generic and one with a personalized message. Which one would you open? Undoubtedly, the personalized one. This underscores a common challenge in outreach: the necessity of creating emails that are tailored, engaging, and impactful enough to stand out. Many outreach emails are too bland, generic and long, with no personal touch. Humans don’t want a cookie-cutter pitch anymore; they want to feel understood. For example, starting with “Hi Alex, I loved your take on XYZ…” instantly makes the email relatable. And that is the most common recipe for effective outreach emails.
Key elements of a persuasive outreach email
A persuasive email is not written by chance, at least in most cases. They follow certain tried-and-tested elements, with modifications adding a touch of experimentation and distinction.
- Personalization: Studies show that emails with personalized subject lines are 26% more likely to be opened. Make sure you start with the recipient’s name and reference something specific about their work or interests. For example, “Hi Sarah, your recent article on sustainability really stood out to me…” shows you’ve done your homework and it builds immediate rapport.
- Clear and compelling subject line: A strong subject line is what helps you increase your CTR (click-through-rates). Examples like “Quick thought on boosting visibility for [your brand]” or “Loved your work—let’s collaborate!” intrigue the reader and improve open rates.
- Value proposition: Make it all about them. Instead of talking about your goals, highlight how they’ll benefit. For instance, “This tool could save your team 5+ hours weekly.”
- Call to action (CTA): Always include a single, clear next step. Whether it’s booking a call or reviewing a proposal, make it easy for them to say yes. Example: “Are you free for a quick chat this Thursday at 3 PM?”
- Conciseness and clarity: Respect their time - no one has time for lengthy emails. Keep your outreach email around 150 words, making sure to get straight to the point while still sounding friendly and approachable.
Outreach email templates for different scenarios
- Template 1: Cold outreach for guest posting
- Template 2: Partnership or collaboration outreach
Best practices for using outreach email templates
- Customize the templates: We have mentioned this before and we will emphasize it again - customizing templates can make your email stand out amidst the flood of messages recipients receive daily. So, do a little bit of homework and then make the pitch.
- Follow up: Your first email might go unnoticed but if you follow-up, chances are high that you’ll get a response back. Normally, at least 4 follow-ups can get you in front of the recipient. To make sure you don’t forget, use automation tools like Tiny Command for follow-ups.
Here’s a follow-up template you can use:
- Keep refining: Try experimenting with different subject lines, email formats, and sending times to see what clicks. Keep an eye on your results and tweak your approach to improve your success rate over time.
You have the tips and you have the templates; we hope that your next outreach email will be a success. And if you’re still confused, reach out to us and we’ll guide you through it.
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